
This winter, the tone is ATHLETIC! Join Our 28-Day Challenge. Athletic28 is your chance to refocus and kick winter into gear with a mix of Athletic Reformer and Hot Mat Pilates to make this your strongest month yet.
MONDAY MAY 12 -
SUNDAY JUN 8
A stronger you is just a month away - 28 days, 18 classes, you’ve got this.
18 class CREDITS / $280
Complete all 18 classes to be in the draw to WIN one of three epic prizes across all studios.
Plus, challenge members are invited to join us for the best round of Bingo you’ll ever play! Each studio will have unique challenges to tick off - completion gives you an extra entry into our major prize draw. Oh yeah!

Weekly UNLIMITED
MembershipS
If you have a Weekly Unlimited Membership, you can purchase a FREE ‘Challenge OPT IN’ by logging
into the LA App and navigate to Buy>Challenge | Athletic28.
See more info in FAQs below or email hello@loveathletica.com.au for support.
CLASS PACK BUYERS
Currently on a class pack or 2x Reformer Weekly Membership? To join the challenge, purchase a $280 Athletic28 Challenge Pack and your existing pack/membership will automatically be paused at the start of the challenge.
We will reinstate and extend that existing pack when the challenge ends on June 8, or earlier upon request.
BINGO BABY!
Want another entry into the major prize draw? We’ve got you! Pick up a bingo card from your local studio and get playing. Bingo tasks range from taking a post-class selfie, to trying a new type of class.
Here are the rules:
Take your card with you and complete by the end of the challenge (cross off with a pen, don’t use the stickers!)
Email your completed card to bingo@loveathletica.com.au
You’ll gain yourself a second entry into our major challenge prize pool.
*Bingo only available to challenge participants.
BE IN TO WIN
ONE OF THREE MAJOR PRIZES
#1 - Winter Getaway
#2 - Ninja Creami Ice Cream Maker
#3 - 2x AllFenix Outfits
Complete all 18 challenge classes within the 28 days and you will be in the draw to win one of our THREE major prizes across all Australian studios.
You’ll also go into the draw to win a FREE ONE MONTH UNLIMITED MEMBERSHIP - there’s one for each studio!
All you need to do is show up to 18 classes and we’ll put you straight in the draw. Make sure you say hello to your instructor before every class to ensure you are checked in!
*T&Cs apply
FAQ
CHALLENGE QUESTIONS
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Entry to the challenge is free of charge for our unlimited membership holders! Via the LA app, click ‘buy’ - ‘challenge’ - ‘Challenge Opt In | Unlimited Member Only’. This will grant you entry to the challenge, and you will use your usual membership to book classes during this time.
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Your membership will operate the same as normal during the challenge. You are bound by the terms and conditions of your particular membership, and cannot book outside the parameters of your membership during this time.
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You may sign up for the challenge via the LA app or website! Via the LA app, click ‘buy’ - ‘challenge’ to purchase the $280 challenge pack. If you are an unlimited membership holder you can join for free by checking out with the the ‘Challenge Opt In | Unlimited Member Only’ option!
If you are unable to view these options, please contact hello@loveathletica.com.au.
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The $280 challenge pack includes 18 class credits, which may be used during the 28 day time frame of the challenge only. You can access any Love Athletica studio with this pack! Including both hot mat and reformer - your pick!
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You can track your progress by adding a sticker to your challenge card for each class you complete. Challenge cards will be provided in-studio for you.
If you forget to place a sticker on your card after class, don’t worry! We are tracking your progress internally as well. Please ensure you check in at reception to record your attendance, as ‘no shows’ will not count towards your challenge completion.
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Complete all 18 classes within the 28 day duration of the challenge to enter the drawer to win one of our challenge prizes!
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There are no specific ‘challenge classes’ to book in. You may use your challenge pack or membership to book into our regular classes throughout the duration of the challenge. You may book via the LA app or website.
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We always recommend booking in advance as classes tend to fill up quickly. If you do drop in and the class is full you are welcome to wait the first 5 minutes and take the spot of a no show.
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Unfortunately no. Our cancellation policy outlines the procedure we must follow to ensure a consistent and fair playing field for all. If you have booked into a class and cancelled within the 9 hour cancellation window, you will lose the cost of that class. You can however purchase an extra class to complete the challenge for $20. To do this please email hello@loveathletica.com.au.
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If you have placed yourself on a waitlist, you can receive a notification anytime up to 2 hours prior to that class if a position becomes available. Our system will automatically put you in that class, so please respond to the email or text immediately if you cannot make it as no-shows will result in forfeiting that visit.
By adding yourself to the waitlist it is your responsibility to check if you have been added to the class. Please be mindful that if you are waitlisted for an early morning class as you may still be automatically added to a class overnight if a position becomes available. If you make the decision to not be available for the early morning class before you go to bed, please remove yourself from the waitlist.
Hot Tip: Ensure you have allowed communication via email AND text in your Love Athletica App or MindBody Account to ensure you are prompted asap and don’t miss a class.
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All other active class packs will be paused during the challenge, and reinstated afterwards.
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When a class is full you can join the waitlist. If a position becomes available you will be notified via email or text message when our system automatically adds you to the class. Please respond to the email or text immediately if you cannot make it. No-shows will result in forfeiting that visit.
Always jump on a waitlist as you’ll most likely get in!
Hot Tip: Ensure you have allowed communication via email AND text in your Love Athletica App or MindBody Account to ensure you are prompted asap and don’t miss a class.
If you do not respond to a text message confirming your place in the class it is your booking to honour. If you reply N you will have the class credit returned to your account and you will be providing another client the opportunity to book.
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Existing class packs will automatically be paused for the duration of the challenge, with expiry dates extended for a further 21 days.
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Absolutely! You may book into either hot mat or reformer with your challenge pack. Unlimited membership holders will be bound by the usual terms and conditions of their membership, eg: if you are on a Reformer Membership, you cannot book a hot mat class.
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You can start booking immediately after purchase! If you are in Melbourne or Adelaide, the challenge will run between May 12th - June 8th, and classes can only be booked during this time to count towards the challenge. If you are in Canberra, the challenge will run between May 19th - June 15th.
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Extra classes are priced at $20, and can be purchased by contacting our customer service team at hello@loveathletica.com.au.
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You must attend 18 classes during the 28 day challenge to have completed it. If you late cancel or miss a class, you may purchase an extra class for $20 by contacting us at hello@loveathletica.com.au.
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Your membership will operate as normal during the challenge. If you are on an unlimited reformer membership, you may only attend reformer classes during the challenge. If you are on an unlimited mat membership, you may only attend mat classes during the challenge.
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The challenge pack may be used at any Love Athletica studio! If you are joining the challenge as an unlimited membership holder, you will not be able to book outside the usual parameters of your membership during the challenge.
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No extensions can be provided on the challenge pack, to ensure the playing field is fair for all.
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If you are on a 2 x reformer class weekly membership and would like to join the challenge, you must contact our customer service team to pause your membership during this time, and then purchase the $280 challenge pack to enter. Our customer service team is contactable at hello@loveathletica.com.au.
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Pick up a bingo card at any studio during the challenge. Take it with you and work through the tasks at your own pace - if you finish them all in the 28 days, email us a photo of the completed card to athletic28@loveathletica.com.au to secure an extra entry into the major prize draw.
Do not use stickers to mark off your bingo challenges.
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Your challenge card will be located in the studio you attend most frequently.
If you can’t find your challenge card, email us at hello@loveathletica.com.au to request we move your card to a different studio.
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You may track your progress via your challenge card - pop a sticker on for every class you attend! We will also be tracking your progress internally, via our software system.
BUY YOUR CHALLENGE PACK HERE
Unlimited Membership holders can login to their account below or via the LA App and purchase the FREE Members-only challenge opt-in pack to be entered.
Currently on a class pack or 2 x Reformer Weekly Membership? To join the challenge, purchase an Athletic28 Challenge Pack below and your existing pack/membership will automatically be paused at the start of the challenge.
Email hello@loveathletica.com.au if you have any issues finding your Challenge Pack and our team will be able to help and register you for the challenge.
HAWTHORN CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
MALVERN EAST CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
CAULFIELD CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
WINDSOR CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
RICHMOND CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
CANBERRA CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
NORWOOD CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
GOODWOOD CHALLENGE PACK
18 CLASS credits
LA BINGO
BE IN TO WIN
$280
LOGIN/SIGN UP
Log into your account to access bookings, purchase and manage your account.
GET APPY
Book your next class, manage your account and waitlist bookings with the Love Athletica app.
got a burning question?
Message us for answers to any burning questions you have and our customer service team will aim to respond within 24hours.
PRIZE T&C's
Only Athletic28 Challenge participants that have completed 18 classes at LA within the 28 day challenge period (SA & VIC May 12 to June 8 2025, CBR May 19 to June 15 2025) will be eligible for the prize draw. Prize winners will be drawn at random upon completion of the challenge.
<ABOUT PRIZES>
LA Free One Month Unlimited Memberships will be drawn at random from all challenge participants that have signed up to the challenge, completed 18 classes within the challenge date range, at their home studio only. LA will discuss start and expiry dates of said memberships upon delivery.
All winners will be contacted within 5 business days of the challenge ending in Canberra.